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Gustav Salomonsson
Gustav Salomonsson

Sweden

Founder & Product Designer @HDDD Studio

  1. Liveguide Liveguide — Liveguide was a school project turned startup that was founded with 3 fellow Hyper Island alumni. The idea was to try to create a TV-guide equivalent for the Internet. After releasing our first app we accepted into the STING accelerator at Sup46 in Stockholm, where we got in talks with TV4 Group who later invested in the company. Showcased here are the 3 apps we created during our time with ...
  2. Klarna Klarna — A 6-month project with Klarna (http://klarna.com), a credit service for online shopping, where I worked as a Product Designer in the Personal Finance and Onboarding teams. My work with Klarnas onboarding included identifying bottlenecks in the flow in different markets (which had many different login methods) and optimizing accordingly. This was especially relevant in markets like Germany, whe...
  3. Greenfee365 Greenfee365 — A 6-month project for golf booking service Greenfee365. The idea was basically to make tee-time booking as simple as hotel booking in Airbnb. My work included going from concept to mapping out the core UX and UI prior to their initial launch. Luckily there was a lot of good groundwork made in terms of business model, target audience and competitors. This was of great help in going into core u...
  4. Keyflow Keyflow — 6-month project with Stockholm-based startup Keyflow. They have created a product that helps people navigate local nightlife, by finding events and facilitating digital guest lists. During my time there I worked on their ticket booking flow (attached demo and PDF) which then led into helping create their new feature Keyflow Konnect (below). Konnect is a rethinking of a product that previousl...
  5. Svea Bank Svea Bank — A year-long project with newly formed Svea Bank, working with two banking/fintech apps. Showcased here is the first of the two. (Second one still TBA). Svea is a part of the new rebranding effort and bank initiative by Svea Ekonomi. Account, card, payments, & transfers are available in one easy-to-use app. Challenges here included adhering to rules and regulations from Finansinspektionen ...
  6. Wrapp - Redesign Wrapp - Redesign — Complete 1-year redesign and rebranding project of Wrapp, going from a coupon service to a universal cashback loyalty program. The idea is you connect your card, and the app handles the rest (hence the retro robot/AI style). UI & Design System attached. Wrapp has since been acquired, and is now available under the name Meniga Rewards; Google Play: http://bit.ly/30IatF6 App Store: https://...
  7. tegel - Product Design Bricks tegel - Product Design Bricks — [Personal project] This is a fun project I'm currently working on, a 3D-printed magnetic UX-lego of sorts which can be used to physically prototype components for an interface before going into the digital end of things. Kind of an in-between of sketching on paper and designing digitally. The idea is to use this as a way to close the gap between designers/developers and other stakeholders wh...
  8. julkl.app julkl.app — [Personal project] This was a fun weekend project created last year with friends & fellow Hyper Island alumni Johan Cato (frontend) and Sebastian Andreasson (backend). The idea was to help people come up with Christmas gifts in the style of Secret Santa, where you don't know much more than how much you're willing to spend. So the result: a Christmas gift generator that uses Pricerunner A...
  9. Mobilrösta - digital voting concept Mobilrösta - digital voting concept — [Personal project] During the 2018 elections in Sweden, me and Johan Cato (http://johancato.com) were inspired to create a concept where you'd vote digitally. Even as an experimental project we thought it would be interesting to see how people would react and vote alongside the traditional voting results. Unfortunately though, due to the feature-limited nature of the app, the App Store revie...
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