Klarna

Klarna is a buy now / pay later service for online shopping, where the goal is to make the purchase experience as seamless as possible.

What we worked on

I worked as a Product Designer in the Personal Finance and Onboarding teams.

My work with onboarding included identifying bottlenecks in the flow in different markets (and login methods) and optimizing accordingly. Analytics in combination with customer support were great resources in this work. Also important in the onboarding work was introducing new users to the app without being too intrusive.

In the personal finance team I worked with recurring costs and large purchases. Maybe you need to cut back on Netflix next month, or split the cost of that new computer you bought? The challenge here was identifying these purchases and presenting them in an actionable way.

Takeaways

During my time with this project, Klarna's design system was a huge asset and source of learning for me. It really sparked an interest for design systems that has continued to grow since.